What is the difference between Montreal home staging and interior decorating?
As a Montreal home stager and Montreal real estate broker, where home staging is still a relatively new concept, I’m often asked, “What’s the difference between home staging and interior decorating?”
There are many, not the least of which is the fact that interior decorating caters to the tastes and preferences of one home owner/family, while home staging caters to the tastes of a whole pool of potential buyers for a home.
But it goes beyond that too. Here’s a picture of a room that we were presented with at one of our Montreal home staging projects.
Now it doesn’t take a genius to figure out that a good clean-up of the room would work wonders. And as an interior decorator, I could quickly come up with some window coverings, a nice desk lamp and other touches to pull the room together into a pretty nice office.
But as a professional Montreal home stager, my job is to think about the target market for this home. According to the Montreal real estate agent (this wasn’t my listing), the most likely buyer for this home, in this neighbourhood and in this price range, would be a young family.
Aha! Young family = about two children. The office was taking up one of the three bedrooms in the home. Clearly, to attract as many potential buyers as possible, this room had to be converted from an office to a bedroom to clearly show that there were three bedrooms in the home. You never want to make a potential buyer “work” to picture a home working for them or to picture themselves living there.
So, this is what we did.
The home sold within a week of the staging, with offers coming in at the first open house.
And THAT is the difference between interior decorating and Montreal home staging.
Happy staging everyone.